Who we are

A successful family business over several generations

Our shop is located next to the valley station (the Sonnenbahn Ladis-Fiss). Thanks to our great location, professional know-how and ongoing development we are one of the leading sports retailers in Serfaus-Fiss-Ladis.

The company was founded in the seventies by Meinrad Senn and has expanded over the decades. Now the company is managed by the daughter of Meinrad Senn - Manuela Kirschner. Quality and the best service are as much a part of our principles as the personal conversation with our customers. We are happy to provide you with any information and have made it our mission to equip you perfectly for the slopes, so that you can enjoy your winter holiday carefree and to the fullest. We are only satisfied when you are!

No matter what you are looking for and need, our trained staff will be happy to give you an advise and we are looking forward to welcome you in our shop in Ladis.

Our Team

  • Marina Kirschner

  • David Stöckl

  • Ime Kloet

  • Hannes Sailer


1976/77:Opening of the first ski rental shop with the workshop in the pension "Hubertus" by Meinrad Senn. The building was originally planned as a cafe-restaurant. The sports shop was then only added as a small part of the house. However, well-known brands such as Salomon, Blizzard, Atomic, Kästle and so on have already been in the product range. Meinrad Senn and his sons-in-law, Charly Senn and Thomas Kirschner, personally took care of the shop.

In the following years, the shop was constantly modernized and expanded in small steps. Due to the merger of the ski resorts Fiss-Ladis and Serfaus to Tyrol's new skydimension, the ski and sports center Senn experienced an enormous boom in the winter season 1999/2000 and had to be restructured. Below the restaurant, a new, larger sales area was built on the ground floor. The previous shop was converted into a workshop with storage area and equipped with new service machines.

Since then, the company has grown year after year. In 2006, Meinrad Senn was honored by the Austrian government for his many merits, entitled "Kommerzialrat". In 2010 he handed over the company to his daughter Manuela Kirschner. His granddaughter Marina Kirschner is now managing director of the shop.

For more than 30 years, we have stood up for the best quality and we always provide our customers with new products and trends at an optimal price.

We look forward
to welcome you too!